Pop star Sabrina Carpenter is starting the new year with a caffeinated bang, partnering with Dunkin’ to launch a signature drink: Sabrina’s Brown Sugar Shaken Espresso. The beverage, unveiled on December 30, will hit Dunkin’ stores nationwide on New Year’s Eve.
This sweet, handcrafted espresso features a blend of rich espresso, oat milk, ice, and a hint of brown sugar, all shaken together to create a smooth, refreshing drink. Dunkin’ has even infused the campaign with Carpenter’s playful energy, debuting a quirky commercial where the singer cheekily says, “I just love shaking that ess’,” as she dances with her drink. Her grandmother, humorously dubbed “Gam Gam,” even joins in with a shimmy and a smile, declaring, “No one shakes that ess’ like Gam Gam!”
The campaign’s fun tagline, “Shake that ess’,” wittily plays on the energetic act of shaking espresso while doubling as a cheeky nod to the pop star’s playful personality.
This isn’t Carpenter’s first foray into food and beverage collaborations. Earlier in 2024, she teamed up with Van Leeuwen to create a chocolate-swirled espresso ice cream inspired by her chart-topping single, “Espresso.” Her hit songs “Espresso,” “Please Please Please,” and “Taste” dominated Billboard’s Hot 100 in 2024, with “Please Please Please” claiming the No. 1 spot. Additionally, her album Short n’ Sweet debuted at No. 1 on the Billboard 200, capping an extraordinary year for the 25-year-old artist.
Dunkin’s partnership with Carpenter follows a series of star-studded collaborations. In 2023, rapper Ice Spice created a buzz with her custom Munchkins drink, while Jelly Roll celebrated National Donut Day with a tribute to his stage name inspired by jelly donuts. Carpenter’s playful approach adds another layer of excitement to Dunkin’s celebrity-backed campaigns.
For fans of Sabrina Carpenter and coffee lovers alike, Sabrina’s Brown Sugar Shaken Espresso offers a delicious way to shake up their daily caffeine fix. Check out Carpenter’s full commercial on YouTube and join the fun.