Behringer, the renowned electronic music hardware producer, has responded to the global increase in semiconductor chip supplies by slashing prices for its synthesizers by up to 60%. The announcement, made on Facebook last week, outlined the significant reductions in prices across their synth range. This move has resulted in the Behringer Poly D Polyphonic Analog Synthesizer dropping to $599 USD, the Behringer DeepMind 12 Analog Synthesizer now priced at $799, and the Behringer 130 Dual VCA Eurorack Module reduced to €78.
The decision to lower prices comes as a response to the global shortage of semiconductor chips experienced in 2021 and 2022. Factors such as COVID-19 lockdowns, trade conflicts, and the destruction of a key chip factory in Japan caused scarcity and increased prices for DJ and music production equipment. However, with the availability of semiconductors improving and prices decreasing, Behringer aims to pass on these savings to their customers.
Founded in 1989, Behringer has built a reputation for producing affordable recreations of classic DJ and music equipment. Their latest project, the Behringer Neptune-80, is a clone of the iconic Roland Juno-60. By capitalizing on the improved chip supply, Behringer plans to increase production and continue offering cost-effective solutions to musicians and producers.
The price reductions reflect Behringer’s commitment to sharing their savings and supporting the music community during these challenging times. The company’s initiative aligns with their long-standing mission to make high-quality music technology more accessible to a wider audience.
