Rurù (Naples)
Can you introduce yourself to our audience?
My name is Rurù — a name born as a joke during a trip, yet it stayed with me like the echo of something real. It’s tied to a fragment of life shared with the woman who is now the mother of our son. Over time, that name has become my creative signature.
I don’t come from music but from science — biotechnology, a PhD, a world of research. Maybe that’s why I produce like a sound chemist: mixing, experimenting, failing, and discovering. I started on FL Studio, but today I navigate Ableton Live like a familiar laboratory.
Curiosity drives everything I do, and learning is, to me, the best way to stay alive as an artist.
What inspired you to pursue a career in music, specifically in electronic genres?
Music has always filled my home thanks to my father, who listened to every genre without barriers. That sonic universe lit an endless passion in me.
The ’90s overwhelmed me with dance music — a wave of energy and freedom pulsing everywhere. House music captivated me with its deep rhythms, paving the way for EDM, which I saw grow and evolve.
Electronic music is a constant experiment: a game of trials, errors, and discoveries. It’s a place where technology and creativity merge, giving birth to new and intense emotions.
How would you describe your style and sound?
My main genre is afro house, but my goal is to transform it into something unique, personal, and innovative.
One of my favorite techniques involves drums. I start by layering many rhythmic details to build a rich, enveloping groove. Then, I strip away everything that isn’t essential. This process of adding and subtracting creates tension, keeps the track alive, and leaves space for emotion. The magic happens in that balance.
About Your Release
Tell us about your latest release.
The track is called Market, and it began with a flute melody that instantly caught my attention. It felt timeless and nomadic — the kind of sound that reminded me of Café De Anatolia’s spirit.
From that single idea, I built the track piece by piece, blending Afro-inspired rhythms with Eastern-flavored percussion to create a fusion that gave it a distinct identity. My goal was to evoke a living, breathing place — like a real market where cultures, sounds, and people meet and exchange.
What message or feeling do you want listeners to take away from this release?
I hope Market feels like a journey — an immersive soundscape that transports listeners into a vibrant, bustling space. There’s a natural pulse in the track, like footsteps on stone or voices in the air. I want people to sense that energy and the soul of a place where chaos becomes harmony and different worlds speak the same musical language.
Can you walk us through the creative process behind this project?
Everything started with the flute — it felt like a story waiting to be told. From there, I worked on the drums, combining Afro-based grooves with Eastern percussion to shift the texture.
For the drop, I aimed for something explosive like EDM but with the hypnotic tension of afro house. I layered synths and pads for depth and emotion, and I added subtle ambient recordings from a real market to make the atmosphere tangible.
How does this release differ from your previous work?
Market is my most dynamic track to date. It shifts moods, breathes, and surprises the listener. Compared to past releases, I embraced sharper contrasts — full versus empty, tension versus release, synthetic versus organic.
There’s more storytelling in the arrangement and more risk in the sound design. It reflects where I am now as an artist — still rooted in afro house but constantly pushing to make it my own.
Industry and Personal Insights
What do you think is the biggest challenge for artists in the electronic music industry today?
The biggest challenge is standing out without losing yourself. Today, anyone can access the tools to create music, which is incredible — but it also means an overwhelming flood of daily releases.
It’s easy to get swept into trends or feel pressured to stay visible. The real challenge is staying authentic, creating something that reflects who you are, not just what the algorithm favors. That takes patience, courage, and moments of silence amidst the noise.
What role do events, collaborations, or labels play in shaping your career? (Include Cafe De Anatolia)
Collaborations and labels have given me real direction as an artist.
Working with Café De Anatolia was a true turning point. I’ve admired them for years for their ability to blend cultures and sounds naturally. Releasing my debut with them felt like coming home to a place I’d never been but always felt connected to.
It’s not just about exposure; it’s about belonging to a vision that resonates with your own. When a platform like CDA believes in what you do, it gives you the strength to keep evolving.
Do you have any advice for aspiring artists?
Be obsessed with learning, not with being seen. Explore your tools, discover your voice, and push beyond your limits. Don’t release music just to feel part of the game — build something that speaks to you first.
Listen deeply, not only to electronic music but to the world around you — there’s music in nature, in people, and in silence.
And remember: community matters. Connect, share ideas, and grow together. Music is personal, but the journey doesn’t have to be lonely.
Looking Ahead
What can your fans expect next?
A new project is already in motion — another collaboration with Café De Anatolia. It will be different from Market but carry the same essence: a bridge between cultures, emotions, and captivating grooves.
Expect something deeper, more intimate, and hypnotic — a track that feels close to where I am right now in my artistic journey.
In the meantime, I’ll keep experimenting and searching for new sounds that tell authentic stories.
Rurù – Market / August 14th released via Cafe De Anatolia