Seven years after the heartbreaking death of Avicii, his former manager, Ash Pournouri, has announced he is finally ready to speak out. His words hint at long-hidden truths that could reshape how the world remembers the late Swedish superstar DJ.
A Painful Silence Since 2018
Avicii’s passing in 2018 shocked the global music community and shed light on the intense pressures of life as an electronic dance music icon. While tributes poured in, his former manager remained mostly quiet. Pournouri, who parted ways with Avicii in late 2016, rarely offered public commentary about their final years together.
This silence has fueled speculation, documentaries, and conflicting narratives about what really happened behind the scenes. But now, Pournouri says he is ready to address what he believes has been a “distorted” story.
A Message Resurfaces
On Instagram, Pournouri resurfaced an emotional message he originally wrote the day after Avicii’s death. In it, he hinted that there was much more to the story than the public knew.
“In 2018, the day after Tim passed, I wrote: ‘There’s so much to this that others don’t know, nor could they even begin to understand. And I will try to address it at a later time,’” he explained.
Now, seven years later, he says that moment has come.
Setting the Record Straight
“I waited. I asked for the record to be set straight – not just for me and my family, but also for Tim. That never happened. The facts stayed buried, while the picture was left distorted,” Pournouri shared.
He added that waiting for others to speak only made things worse. “Seven years on, that time I spoke of rests only with me, and is finally approaching.”
A Legal Battle Adds Tension
Pournouri’s renewed statements come as he reportedly pursues a defamation case against filmmaker Levan Tsikurishvili, the director of Avicii: True Stories. The 2017 documentary suggested Pournouri pressured Avicii to continue touring against medical advice—a claim he strongly disputes.
This legal move highlights how unresolved the narrative surrounding Avicii’s final years remains. While fans and family continue to grieve, the truth is still contested.
What Comes Next
For years, Avicii’s legacy has been shaped by others. Now, Pournouri suggests his perspective will soon become part of the public record. Whether it confirms or challenges existing accounts, his words are sure to reignite the global conversation about Avicii, fame, and the cost of relentless stardom.
One thing is certain: the world is still listening.