Ellie Goulding, the beloved voice behind many of EDM’s biggest hits, is stepping into the world of wellness. The chart-topping artist has just launched Everystate, her new brand offering functional mushroom supplements designed to boost focus, relaxation, and overall well-being.
A New Chapter for Goulding
Known for her dreamy vocals on tracks with Calvin Harris, Kygo, and Diplo, Ellie Goulding is now adding “wellness entrepreneur” to her résumé. Her new project, Everystate, has been in the making for years and is deeply personal.
“I’ve been using mushrooms for a long time,” Goulding said in a recent interview. “There hasn’t been anything that aligned with me strongly enough—until now.”
She co-founded the company with Gemma Feare, a wellness executive, and Jonathan Relph, a nutrition entrepreneur. Unlike many celebrity-backed products, Goulding is fully invested—financially and creatively. She’s even backed the brand alongside VC firm Era.
What Is Everystate?
Everystate’s first product is a cacao and reishi mushroom blend, designed to be mixed with hot water or milk for a calming, brain-boosting drink. It’s available as a monthly subscription starting at £36, and retail expansion is already in the works.
The combination of reishi mushrooms, known for their stress-reducing properties, and cacao, rich in antioxidants, offers a delicious and functional alternative to coffee or sugary drinks.
Goulding describes it as a “ritual” that helps her stay grounded in a busy and often chaotic world.
The Rise of Functional Mushrooms
Functional mushrooms like reishi, lion’s mane, and chaga have exploded in popularity, especially in the U.S., thanks to brands like Mud\Wtr and Four Sigmatic. These mushrooms are believed to support mental clarity, mood, immune health, and even skin.
While the UK market is still growing, Goulding and her team believe Everystate is arriving at just the right moment.
The global functional mushroom industry was valued at over $68 billion in 2023 and is expected to double by 2032, reflecting a massive shift in how people approach health and wellness.
Authenticity Over Endorsement
Ellie Goulding is clear: this isn’t just a side hustle or brand deal. It’s something she truly believes in.
“Fans can see through something when it’s not authentic,” she said. “That’s why you have to really think about what you’re going to take on—and whether it’s right for you.”
In an era where many artists supplement their income with sponsorships and endorsements, Goulding is focusing on long-term wellness over quick wins. Everystate reflects her lifestyle and values, not just her brand.
Where to Find Everystate
You can learn more or subscribe to Everystate’s flagship cacao and reishi product at everystate.co. Retail expansion is planned soon, with placements already confirmed at Daylesford Organic stores in the UK.