AVIRAL
Can you introduce yourself to our audience?
The AVIRAL Story:
From the Shadows to the Excavation
The Hidden Architect
For years, Haim existed in the industry as a ghost producer—the silent architect behind the scenes, crafting sounds for others while his own creative voice remained submerged. While he mastered the technical precision of modern electronic music, a deeper curiosity began to pull him away from the “corporate” side of the booth.
The Academic Dig
With a Ph.D., Haim’s mind is naturally tuned to the evolution of systems. He didn’t just want to make tracks; he wanted to understand the psychoacoustics of why we dance. This led to years of deep research into the history of music—uncovering ancient grooves, forgotten scales, and the primal rituals that once bound communities together. He realized that the “tribal” energy of a 130 BPM kick drum is simply a modern vessel for a 4,000-year-old human need.
The Birth of AVIRAL
Driven by this discovery, he stepped out of the shadows to launch AVIRAL. He is the Sound Archaeologist, a producer who treats the studio like an excavation site. He doesn’t just compose; he excavates. By digging through the layers of sonic history, he finds the “raw materials”—Sumerian scales, Mesopotamian rhythms, and ritualistic chants—and uses the “fire” of modern synthesis to transform them into “modern gold” for the dancefloor.
The BASADE Release
His upcoming release on Cafe De Anatolia, BASADE, is the culmination of this journey. It represents the “Alchemist” at work: bridging the gap between a Ph.D. researcher’s precision and a producer’s primal instinct. For AVIRAL, the dancefloor isn’t just a club—it’s a modern temple where ancient traditions are rebuilt for a new generation.
What inspired you to pursue a career in music, specifically in electronic genres?
I have always been amazed at how tracks create and intensify a set of emotions on the dancefloor. After years of operating in the shadows as a ghost producer, I realized that we aren’t just making music; we are triggering ancient biological responses through psychoacoustics. This realization led me to stop “composing” and start “excavating” as a Sound Archaeologist. My research into ancient grooves and forgotten scales revealed a powerful duality in our history: the same driving, low-frequency pulses that once synchronized a tribe to go to war are the exact same frequencies we now use to cultivate transcendence and love. It is the same primal energy, just repurposed for a different ritual.
In my studio, I act as an Alchemist, treating sound as a raw material to be transformed:
The Ancient Foundation: I unearth rhythmic patterns that are thousands of years old and put them through the “furnace” of a modern 130 BPM kick drum.
Psychoacoustic Textures: I use unique sounds—the resonance of fire-scarred stone or ritualistic echoes—to bypass the modern mind and tap into our “genetic memory”.
The Emotional Bridge: I take those “weaponized” ancient scales and recast them into cinematic electronic music, transforming the intensity of the past into a unified experience of love for today’s tribe.
I chose electronic music because it is the only medium powerful enough to act as a modern excavation tool, bringing these buried emotions back to the surface where they can burn once again.
How would you describe your style and sound?
I see my music as a bridge between history and the present moment. My goal is to elevate human emotions by reintroducing the primal rhythms that once defined us to the modern dancefloor, which I believe is our last true ritual site. After years of mastering the technical side of the industry as a ghost producer, I realized that the most powerful music isn’t just “produced”—it is rediscovered.
What sets my sound apart is a dedication to the psychoacoustics of our past:
Elevating the Tribe: I take the same driving, low-frequency pulses that once synchronized ancient tribes for war and repurpose them to create a state of transcendence and love.
Merging Eras: I blend forgotten melodic scales and unique ancient textures with the energy of a modern 130 BPM kick drum.
A Primal Resonance: By using sounds that echo the vibration of fire, stone, and ritual, I aim to bypass the noise of the modern world and speak directly to our shared human soul.
Ultimately, I am not just creating tracks; I am trying to unearth the heartbeat that has always connected us.
ABOUT YOUR RELEASE
Tell us about your latest release.
I took the aggressive, driving energy that once signaled a tribe to prepare for combat and flipped the intent. In BASADE, that same intensity is used to build a wall of sound that eventually breaks into a moment of pure transcendence and love.
While I still use tools like Serum 2 and Diva, the core of this track is built on “fire-scarred” resonances—sounds that feel like they’ve been dragged out of a volcanic chamber.
What message or feeling do you want listeners to take away from this release?
Being part of the tribe, elevated and wanting more.
Can you walk us through the creative process behind this project?
- The initial idea.
Instead of looking for “cool presets,” I researched ancient cultural traditions, forgotten scales, and the physics of ritualistic sounds. For BASADE, I was looking for a specific rhythmic tension—one that our ancestors used to synchronize a tribe’s heartbeat. I eventually unearthed a cadence that was historically designed to build a unified, fearless collective for war. - The Emotional Alchemy
Once I have the raw “relic,” the challenge is the transformation. I took those high-intensity, “weaponized” rhythms and put them through the “furnace” of modern synthesizers like Serum 2, Hive, and Diva. The goal here is psychoacoustic redirection: taking the aggressive energy that once led to combat and recasting it into a cinematic experience that leads to transcendence and love. - Sculpting the Ritual
To make the track feel “alive,” I focus on texture rather than just melody. I layer in unique sounds that resonate like fire-scarred stone, ancient metal, or torchlit chambers, and the chanting vocals. I anchor these ancient foundations to a driving 125 BPM kick drum to bridge the gap between a 4,000-year-old ritual and the modern dancefloor. The final result isn’t just a song; it’s an attempt to bypass the modern brain and trigger a “genetic memory” that reconnects the listener to their primal soul. I want people to feel that while the tools are new, the heartbeat is timeless.
How does this release differ from your previous work?
This release is about synchronized heartbeat, while my former release was about ancient goddesses and their stories.
INDUSTRY AND PERSONAL INSIGHTS
What do you think is the biggest challenge for artists in the electronic music industry today?
The biggest challenge today is the overwhelming noise. With thousands of tracks uploaded daily, the hardest part isn’t just making a great song—it’s building a world around it that people actually care to step into. For an artist like me, who is focused on the story and emotional elevation, the challenge is ensuring that the “story” behind the sound doesn’t get lost in the shuffle of generic playlists.
This is where the partnership with Cafe De Anatolia (CDA) becomes a game-changer for a newcomer. They provide a specialized ecosystem that smaller artists simply can’t build alone:
Instant Tribal Community: CDA has a massive, dedicated audience of over 786,000 monthly listeners who specifically crave the intersection of cultural history and electronic music.
The “Scholarly” Seal of Approval: Releasing on a label that is synonymous with the “Ethno-Electronic” movement gives my research immediate credibility; it tells the audience that this isn’t just a track, it’s a curated cultural experience.
Global Distribution & Context: They provide the platform to ensure BASADE isn’t just another file in a database, but a highlighted “excavation” that reaches fans from Tulum to Istanbul who already speak this musical language.
Bridging the Indie-Label Gap: For someone like me, who is currently building from a smaller listener base, CDA acts as the bridge that connects my deep, niche research with a global stage, allowing my “archaeological” mission to scale.
By handling the massive reach, CDA allows me to stay focused on the “dig”—finding those ancient grooves and preparing the next ritual for the dancefloor.
What role do events, collaborations, or labels play in shaping your career?
For an artist focused on a deep narrative like the Sound Archaeologist, the right partnerships are the difference between being a lone voice and leading a global ritual. Events and labels aren’t just business milestones; they are the “temples” where the music finally meets the tribe it was excavated for.
The Power of Strategic Alignment
In the electronic scene, your career is shaped by the company you keep. For me, these elements serve as the bridge between my private research and the public dancefloor:
Labels as Curators of Context: A label acts as a scholarly seal of approval. By releasing on a platform like Cafe De Anatolia, my work is immediately placed in the correct cultural context alongside artists who share a similar respect for ancient roots.
The Cafe De Anatolia Connection: Partnering with a powerhouse that commands 786,000+ monthly listeners is a massive catalyst for a newcomer. It provides a bridge to a “global tribe” that is already primed to understand the psychoacoustics and emotional depth of my sound.
Collaborations as Artistic Alchemy: Working with established labels and artists allows me to scale my mission. It turns a niche “excavation” into a shared global experience, moving the needle from a personal project to a recognized brand.
Events as Modern Rituals: Every DJ set or event is a live experiment in human emotion. It’s the moment where I can witness the “War-to-Love” shift firsthand, seeing how those ancient rhythms unify a modern crowd in real time.
Ultimately, these collaborations provide the “furnace” necessary to transform my raw, unearthed materials into something that resonates across the entire electronic landscape.
Do you have any advice for aspiring artists looking to break into the scene?
Do what makes your emotions elevate and hope that it elevates others as well. And then you need perseverance 🙂
LOOKING AHEAD
What can your fans expect next?
I have scheduled releases until 10.7, almost every month now, so stay tuned.
BASADE / 20.3.26 / released via Cafe De Anatolia