Before Avicii became a global phenomenon, before Levels transformed electronic music and before Wake Me Up introduced his sound to an entirely new audience, there was a young Swedish producer named Tim Bergling finding his place within the dance music world.
One of the labels that believed in him during those formative years was Joia Records.
Now, the Swedish label is returning to that early chapter with a special vinyl release featuring official Avicii remixes from its catalogue — a limited physical edition created as a tribute to the artist and the music that helped establish his extraordinary career.
A Tribute to Where Avicii’s Story Began
For longtime fans, the significance of the release goes beyond the music itself.
Joia Records was among the earliest labels to support Bergling’s work, at a time when his name had yet to become synonymous with one of the biggest electronic music careers of the 21st century.
The forthcoming vinyl therefore represents something of a full-circle moment.
Rather than focusing on the biggest commercial moments of Avicii’s career, the project looks back toward the period when his musical identity was still taking shape — offering collectors and fans an opportunity to revisit a less explored chapter of his catalogue in physical form.
The reissue also arrives as interest in Avicii’s music continues to cross generations, with new listeners discovering the depth of his catalogue years after his passing.
Ash Pournouri and Joia Records Reconnect
The emotional significance of the release was reinforced by a recent reunion between Ash Pournouri, the manager who played a pivotal role in shaping Bergling’s early career, and Luciano Ingrosso of Joia Records.
The two met in person to acknowledge the vinyl project and the shared history surrounding Avicii’s early releases.
Pournouri is not involved in the vinyl release itself, but expressed his appreciation for Joia Records continuing to celebrate this important period in Tim Bergling’s career.
Their meeting offered a striking visual reminder of how many of the foundations of Avicii’s career were built long before his name became known around the world.
“For Tim. Forever.”
Joia Records shared the reunion and vinyl announcement publicly through social media, describing the project as a celebration of the label’s early belief in Avicii.
The message emphasized the historical connection between the label, Pournouri and Bergling, while revealing that the new pressing contains official Avicii remixes from Joia Records’ catalogue.
The sentiment behind the project was perhaps captured most powerfully in its closing words:
“This is not just a record. It’s a dream that never stopped playing. For Tim. Forever.”
For an artist whose influence continues to shape electronic music, the statement carries particular weight.
Preserving Avicii’s Musical Legacy on Vinyl
Physical releases have taken on renewed importance in electronic music culture, particularly when they preserve music from pivotal moments in an artist’s career.
In Avicii’s case, the format provides an opportunity to revisit the beginnings of a catalogue that would eventually become globally influential.
His music helped reshape the relationship between electronic dance music and mainstream songwriting, while his productions demonstrated how melody, emotion and club culture could coexist on an enormous scale.
This Joia Records release looks further back — to the music that existed before that global breakthrough.
That makes it particularly meaningful for collectors and longtime fans who followed Bergling before he became one of dance music’s defining names.
A New Chapter in the Preservation of Avicii’s Legacy
The Joia Records vinyl also arrives as part of a wider continued effort to preserve and celebrate Avicii’s contribution to music.
From archival releases and documentaries to tributes from artists around the world, his work remains deeply embedded in contemporary electronic music culture.
Joia Records’ reissue adds another piece to that story by shining a light on the label’s own place within Bergling’s early journey.
Full details regarding the tracklist, pressing and availability are expected to be announced through Joia Records’ official channels in the coming weeks.
For fans of Avicii, however, the significance of the project is already clear: this is a return to the beginning, preserving a piece of the era when Tim Bergling was still discovering just how far his music could travel.
And sometimes, remembering where a story started is the most powerful way to honor where it ultimately led.